About Innerbloom

Innerbloom is a premium hemp brand specializing in THC-A and HHC-based products, including disposable vapes, infused pre-rolls, and flower. With a dedication to bold flavors, high potency, and a top-tier customer experience, Innerbloom has quickly become a standout in the competitive hemp market in Los Angeles, California, where it is legal to sell hemp products to adults over 21.

As a fast-growing brand, Innerbloom needed an online storefront that could keep pace with their ambitions. They chose Shopify for its scalability and powerful app ecosystem and when it came to delivering the polished, high-end online experience they envisioned, they found their perfect match in Flow, our Premium Shopify theme.

To learn more about their experience, we spoke with Innerbloom about what led them to choose Flow and how the theme has supported their store’s growth.

Why Flow Was the Perfect Fit

After exploring multiple theme options, Innerbloom selected Flow for its clean, modern design and premium feel, key elements they felt matched their product line and brand identity.

“Its clean, modern design complements our products well.”

— Innerbloom

The parallax scrolling, subtle image transitions, and elegant section animations elevated their storefront without making it feel overproduced. For a first-time website builder, the intuitive design tools in Flow made it remarkably easy to craft a professional, polished site.

“Its clean, modern design complements our products well and helps us create a more elevated experience for visitors.”

Unmatched Flexibility and Customization

Innerbloom explained that one of Flow’s biggest advantages was its deep customization options. From button colors and theme fonts to header sizing and section spacing, they were able to bring their vision to life while optimizing for mobile browsing as well.

Fine-tuning margins and controlling section spacing meant a smoother, more digestible experience on all devices, especially important as mobile users make up the significant share of their traffic.

“Managing screen real estate effectively helped reduce unnecessary scrolling while still giving each section room to breathe.”

Seamless Navigation That Drives Conversions

Innerbloom highlighted Flow’s Mega Menu as a game-changer.

Its clean layout, deep navigation structure, and built-in promo slots allowed the brand to guide customers to key collections effortlessly, all while subtly promoting active offers without being intrusive.

The Offers Drawer became another standout feature, giving customers a quick, accessible view of all promotions at any time, improving both engagement and average order value.

“The Mega Menu helps customers navigate directly to collections with minimal effort. It’s clean, intuitive, and informative.”

Impact on Engagement, Performance, and Sales

Since upgrading their website with Flow’s latest version (39.8), Innerbloom reported:

• A 10-15% increase in time spent on site.
• Higher session durations and more customer interactions with key product descriptions.
• Improved mobile and desktop performance, maintaining speed and consistency even with richly designed pages.
  

Third-party heatmaps confirmed visitors were more actively engaging with key sections, a testament to Flow’s thoughtful, conversion-focused design.

“The theme is fast and optimized; I just need to resist over-designing because there are too many good sections to choose from!”

A Theme That Grows With You

Beyond initial setup, Innerbloom raved about Flow’s ongoing updates. Regular feature releases allow them to continually refresh their site without major redesigns, keeping the experience exciting for repeat customers.

The Innerbloom team praised how easy it was to incorporate new features, from promo banners to layout tweaks, all without the need for technical expertise.

“The constant updates show that the team is actively improving the theme, and it shows. Each update gives my site a more polished feel.”

The Secret Ingredient: Top-Tier Support

For Innerbloom, the Flow experience wasn’t just about the beautiful design or flexible tools — it was about the exceptional support team behind it.

“A great product is one thing—but having a solid support team behind it really made me feel I made the right choice”.

“The support team is quick, helpful, and always friendly.”

— Innerbloom

Quick, friendly, and solution-oriented, the Flow merchant support team became a crucial extension of Innerbloom’s success, ensuring that any issues were handled efficiently and that optimizations were made smoothly. When asked how to describe our support team they said:

“God Tier.” You can’t get much better than that!  

“The support team is quick, helpful, and always friendly. It’s honestly the support team that keeps me coming back.”

Final Verdict: Why Innerbloom Recommends Flow to other Shopify merchants

Innerbloom strongly recommends Flow to any Shopify merchant looking for a perfect balance of aesthetics, flexibility, and performance.

With frequent updates, unparalleled customization, and industry-leading support, Flow has not only supported their growth but empowered them to elevate their entire brand experience.

“You get what you pay for. Flow is flexible, adaptable, constantly evolving, and supported by an incredible team. Absolutely recommend it to any Shopify store owner.”

To view some demos or to trial Flow for free, click here and if you’d like some more detailed information you can view our documentation site here.